blog post

The Cruisitude Revolution was packed with the best breakouts in the biz.

July 20th 2015

Day two of the Cruisitude Revolution was packed with the best breakouts in the biz.  From Home Office marketing and technology sessions to destination specialists and social media experts, Cruise Planners secured the best of the best in their fields to provide agents with a slew of business and marketing advice.  From tricks to using social media to reach new customers to training on exclusive CP technology, the second day of convention kept agents engaged and eager to learn, grow and improve.   Here are the top takeaway tips of the day:

 

1.)   Market segmentation is key to any marketing plan

 

2.)   Turn customers into brand advocates and use their testimonials on all social media outlets

 

3.)   The luxury demographic now includes a new younger traveler and the luxury cruise lines are expanding offerings to appeal to these customers.  It’s all about casual elegance and shorter itineraries!

 

4.)   To sell travel, get out and travel.  Knowing the ships, ports and destinations is the best way to educate customers

 

5.)   Stay connected to customers while away by using a smartphone or laptop, MiFi or WiFi and Skype

 

 

 

 

 

 

 

Categories: Convention

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