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NMFI Selects Cruise Planners/American Express 1 of 50 Top Franchises for Minorities

OAKLAND, CA (November 4, 2011) - The National Minority Franchising Initiative (NMFI) has compiled its annual list of the “50 Top Franchises for Minorities” and Cruise Planners/American Express was selected one of the fifty top franchises for minorities. The results were featured in the November 4, 2011 issue of USA TODAY in the Franchising Today section.

The NMFI selected 50 franchisors from hundreds of companies requesting evaluation for inclusion in the article. There was no cost to participate in the survey. The only constraint was that franchisors had to have in excess of 50 operating units. Each participating franchisor was required to submit a completed questionnaire. The questionnaire noted the number (both absolute and as a percentage of the total number) of operating units owned by minorities, as well as the number of minorities in senior management that earned over $60,000 per year.

“The steady increase in  minority representation in franchising over the last several years is very encouraging,” stated Rob Bond, founder of NMFI. “It certainly is evidence of minorities’ intrinsic values and work ethic. In addition, franchisors continue to make a concerted effort to reach out to minorities, which is ultimately highly beneficial in the long run to all parties involved.”

For a more complete list of franchise systems that wish to increase their minority representation, please go to www.MinorityFranchising.com. The site lists over 500 companies committed to recruiting and supporting minorities, as well as resources that are essential to the evaluation process. The site represents an effective and cost-efficient tool for franchisors to increase minority representation within their systems. The National Minority Franchising Initiative (NMFI) was a program launched by World Franchising Network (WFN) in 2000 to level the playing field and meet the needs of a largely under-represented market.