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Cruise Planners receives Travel Weekly's Magellan Award

October 17th 2008
CORAL SPRINGS, FL – (September 24, 2008) – Cruise Planners, an American Express national cruise agency with a franchised network of 700+ travel agents, was recently honored with a 2008 Magellan Award for excellence in marketing design and support services for its franchise members. The Magellan Awards are presented annually by Travel Weekly, “the national newspaper of the travel industry,” in recognition of the best in travel design, marketing and services. 
 
Cruise Planners was presented with a Silver Magellan Award for an integrated marketing campaign created for Royal Caribbean International. The campaign featured both print and electronic components, including three direct mail pieces, e-postcards and Web banners prominently displayed on the home pages of unique Web sites operated by individual Cruise Planners agents.
 
“We live to provide our franchise owners with everything they need to run successful, fun and profitable businesses,” said Michelle Fee, CEO of Cruise Planners. “From the latest e-marketing tools and strategies, to the tried and true direct mail, print advertising and public relations support and more, our marketing services team acts as an extension of each of our franchises, providing the type of dedicated support and customized materials that make a difference when it comes to generating sales.”
 
Cruise Planners’ receipt of a Travel Weekly Magellan Award continues an impressive string of honors and awards bestowed upon the company in recent months. Just last month, Cruise Planners received NCL’s President’s Elite Award for the seventh straight year. In March 2008, Cruise Planners was honored with the American Express Travel 2007 Representative Excellence Award for the fourth consecutive year. In February 2008, Cruise Planners was inducted into Carnival’s Pinnacle Club. In January 2008, Entrepreneur Magazine ranked Cruise Planners as the #1 cruise agency franchise for the fifth consecutive year (2004-2008). Royal Caribbean International also named Cruise Planners “Homebased Partner of the Year” in December 2007.
 
About The Travel Weekly Magellan Awards:
The Magellan Awards is the premier award for the travel industry. From design to marketing to services, the Travel Weekly Magellan Awards honor the best in travel and salutes the outstanding travel professionals behind it all. Honoring a broad range of industry segments including Hotels and Resorts, Travel Destinations, Cruise Lines, Online Travel Services, Airlines and Airports, Travel Agents and Agencies, and Car Rental Companies, the Magellan is the award to win if you are in the business of travel.
 

The Magellan Awards are judged and overseen by a one-of-a-kind panel of top travel professionals representing the best names and most accomplished leaders from the industry. In determining winners, entries do not compete with one another. Instead they are judged against a standard of excellence based on the long experience of Travel Weekly. To uphold this high standard of excellence, a category may have multiple winners, or may have no winners at all. 

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