blog post

2007 - Teresa LeClair

January 17th 2008
CRUISE PLANNERS NAMES TERESA LECLAIR DIRECTOR OF MARKETING
Former marketing exec with Unique Vacations, Inc., & Premier Cruises brings 11 years of experience to new position
 
CORAL SPRINGS, FL – (September 19, 2007) – Cruise Planners, an award-winning national cruise agency with a franchised network of more than 700 experienced travel professionals, today announced the appointment of Teresa LeClair (35) to the position of director of marketing. In her new role, Teresa will direct both internal and external marketing and advertising programs designed to increase cruise sales, expand Cruise Planners’ franchise network and help member-agents attract new customers.
 
Immediately prior to joining the Cruise Planners family, Teresa served as manager of media and integrated advertising at Miami-based Unique Vacations, Inc., worldwide representatives for Sandals Resorts, Beaches Resorts and Royal Plantation. During her eight-year tenure with the company, Teresa managed a multi-million dollar media budget and oversaw quality control for all print and collateral materials, ensuring consistent brand integrity across all customer touchpoints. She also played an instrumental role in the development and execution of several key marketing and product-enhancement initiatives, including partnerships with Sesame Street, Preston Bailey and AARP.
 
Teresa’s career also includes management positions with Premier Cruises, Miami-based HH Advertising, Fort Lauderdale-based Leon Shaffer Golnick Advertising and HDB & Associates, Dallas, Texas. A graduate of the University of North Texas, Teresa holds a Bachelor of Business Administration degree in marketing.
 
“We’re extremely pleased to have a real talent like Teresa with a tremendous track record of success join our family,” said Michelle Fee, CEO of Cruise Planners. “This is really great news, especially for our agents who will definitely benefit from Teresa’ s expertise as part of our ongoing commitment to help them attract new customers and grow their business.”

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