blog post

2007 - Creative Center launches at Home Office

January 21st 2008
Cruise Planners Launches a Creative Center to Support Agents’ Advertising Needs
 
April 1, 2007 – Coral Spring, Fl -- Cruise Planners has launched a new Creative Center where Cruise Planners travel agents can view more than 80 different ads that range from one inch to a full page, both in color and black and white. Once the agent identifies which ad they would like, Cruise Planners will drop in their contact information and either email it to the agent directly or to the publication in the format they need.
            Alternatively, Cruise Planners agents that want to take the creative process one step further can pick and choose different aspects of the ads, or provide original content, and work with the Marketing Department to create a completely customized ad for a nominal fee.
“We received many calls from Agents asking for our help to create ads because many don’t have the time or the resources to do it themselves.” said Vicky Garcia, Senior Vice President of Sales and Marketing for Cruise Planners. “We constantly strive to improve our marketing, technology and educational tools to benefit our valued agents so they can focus on selling cruises rather than marketing their business.”
In addition to the Creative Center, Cruise Planners has created several turn-key marketing initiatives to ease the agents’ burden, including:
  • A completely customized consumer magazine including information about cruise lines and tour companies as well as destination and industry articles. The magazine is published twice a year and delivered directly to the agent’s past and potential clients!
  • More than 40 custom, personalized direct mail pieces
  • A lead-generating web program with tailored websites to suit the individual needs of each agent.
  • Affiliation with American Express allows our agents to ‘piggy-back’ on the marketing efforts of AMEX.
  • National advertising support
  • Local marketing support, including sample ads and fliers
  • Marketing consultation and support – regardless of agent’s experience level.
 
Cruise Planners, an award winning national cruise agency headquartered in Coral Springs, Florida, operates a franchised network of experienced travel professionals who independently book cruises and other associated travel. As an American Express Travel Services Representative agency, Cruise Planners agents have access to AMEX Mariners Club benefits such as additional special fares, Mariner's Hosts, exclusive pre and post cruise tours, free shore side events and elegant dining venues, shipboard credits and more.

Cruise Planners prides itself on providing its franchisees with the highest commissions in the industry, preferential cruise pricing, superior booking opportunities, direct marketing support, cooperative advertising programs, specialized training and customized, branded internet sites.

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